Course Content
Year 1
- Public Speaking
- Mass Media and Society
- Intercultural Communication
- Introduction to Advertising
- Introduction to Communication
- Visual Communication and Photography
- Psychology of Communication
- Meeting Skills
- Introduction to Public Relations
- Introduction to Desktop Publishing
- Elective Language: Mandarin 1
- Integrated Marketing Communication
- Corporate Communication
- Persuasive Communication
Year 2
- English For Academic Purposes
- Elective Language: Mandarin 2
- Public Relations Writing
- Organisational Communication
- Corporate Image and Management
- Entrepreneurship
- English For Employment
- Theories of Human Communication
- Quantitative Research Method
- Statistics for Social Science
- Consumer Behaviour
- Co-Curriculum
- New Media and Communication Technologies
- Corporate Writing
- Media Relations
Year 3
- Tamadun Islam & Tamadun Asia (TITAS) / B.Melayu Komunikasi 2
- Report Writing (BLES3013)
- Qualitative Research Method
- Media Management
- Communication Audit
- Corporate Reputation and Brand Management
- Hubungan Etnik / Pengajian Malaysia
- Event Management
- Communication Law and Ethics
- Risk and Crisis Management
- Corporate Issue and Case Study
- Practical Training
