Course Content
YEAR 1 AND YEAR 2
- Academic and Professional Communications
- Culture to Cultures
- Web Communication
- Introduction to Screen Industries
- Engaging Media
- Design Computing
- Introduction to Journalism (Writing)
- Consuming Culture
- Asian Media in Transition
YEAR 2 AND YEAR 3 (PUBLIC RELATION STREAM)
- Public Relations in Society
- Public Relations Techniques
- Transmedia Storytelling
- Contemporary Practice or Cross Cultural Communication
- Public Relations Planning and Evaluation
- Reflective Practice
YEAR 2 AND YEAR 3 (MARKETING STREAM)
- Discovering Marketing
- Consumer Behaviour
- Marketing Research
- Corporate Marketing Strategy
- Service Marketing
- Marketing Across Borders or Retailing and E-Commerce
YEAR 2 AND YEAR 3 (JOURNALISM STREAM)
- Introduction to Journalism - Broadcast
- News Writing and Reporting
- Media Law and Ethics
- Video News
- Radio News
YEAR 2 AND YEAR 3 (CORPORATE SCREEN PRODUCTION STREAM)
- Introduction to Screen Creativity
- Introduction to Screenwriting
- Creative Documentary and Actualities
- Transmedia Narrative
- Transmedia Production
YEAR 2 AND YEAR 3 (WEB MEDIA STREAM)
- Digital Culture and Everday Life
- Web Media
- Social Media, Communities, and Networks
- Online Games, Play and Gamification
- Writing on the Web
