Bachelor of Commerce (Marketing and Tourism and Hospitality)

YEAR 1 SEMESTER 1
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making

YEAR 1 SEMESTER 2
Analytics for Decision Making
Consumer Behaviour
Principles of Tourism, Hospitality and Events
*Optional Unit (Refer to the list below)

YEAR 2 SEMESTER 3
Marketing Across Borders
Managing Social Media Platforms
Hospitality Experience
Managing Tourism Destinations

• Pre-requisite(s) : Principles of Tourism, Hospitality and Events 

YEAR 2 SEMESTER 4
Digital Marketing Strategy
Marketing for Tourism, Hospitality and Events
Marketing Intelligence

• Pre-requisite(s) : Consumer Behaviour

Entertainment Industry Essentials

• Pre-requisite(s) : Principles of Tourism, Hospitality and Events

YEAR 3 SEMESTER 5
Services Marketing

• Pre-requisite(s) : Marketing Intelligence

Retailing and E-Commerce
Contemporary Issues in Tourism Management

• Pre-requisite(s) : Principles of Tourism, Hospitality and Events 

Hospitality Management

• Pre-requisite(s) : Hospitality Experience

YEAR 3 SEMESTER 6
Corporate Marketing Strategy

• Pre-requisite(s) : Services Marketing

Responsible Tourism Management

• Pre-requisite(s) : Principles of Tourism, Hospitality and Events

*Elective Unit (Choose from Commerce Majors)
Interactive Study Tour OR Business Internship

• Pre-requisite(s) : Successful completion of 300 Credit

OR Enhancing Your Business Mind

• Pre-requisite(s) : Successful completion of 400 Credit