Digital Marketing


Digital marketers work on communication strategies through methods such as social media marketing, search engine optimisation, pay-per-click campaigns, mobile marketing and affiliate marketing.

Nature of the job

You would be surprised but the art of maintaining social media presence requires a degree of skill. Take it from social media queens - the Kardashians. It is about keeping your posts engaging and your followers hankering for more. Many celebrities have turn their social media influence into a lucrative business where seemingly innocent posts are actually subtle product placement exercises. All thanks to digital marketers.

Digital marketers are required to constantly come up with new strategies to generate traffic to their client’s sites and boost sales through social media engagement and brand awareness campaigns. You may also work across several areas of digital marketing which involves the design and placement the web visuals and banners, managing of e-communications through email blasts and tracking and monitoring of traffic through the use of web analytics software. To succeed in this role, you should have strong communication skills both in verbal and written forms with a flair for creative content. You will also have to keep abreast with the latest digital trends. Flexibility in the job with some opportunities to work from home.  

Job Description
  • Develop and manage digital marketing campaigns
  • Manage online brand campaigns to drive online traffic
  • Improve user interface, design, content and conversion of online websites

Career Progress:  Digital Marketing Executive > Digital Officers/Coordinators > Digital Directors