Broadcaster

About

Broadcasters are presenters on radio or television. You can choose to specialise in a particular segment of the cast such as news (area/ country/ world) or sports or weather.

Nature of the job

It is an exciting yet challenging job, where no two days are the same.First thing to learn about the job is that deadlines are of utmost priorities and they must be honoured to ensure the smooth flow of programme schedules. The rationale is simple: you can’t have your audience or listeners waiting for you while you reach late or still busy setting up in the background.

The competition within the industry is stiff. To stand out, you need to have the full package. You need to be nosy. Yes, you read that right. You need to have a nose for news, develop story angle, pursue leads etc It goes without saying that you need to stay updated on current events! You need to prove that you have strong multitasking skills and you can do more than what your title entails. This includes but not limited to: write and edit news stories, shoot and edit photo or videos and upload them to social media platform and etc.The hours can be long due to the extensive research and preparation work you have to do. The schedules can be unpredictable and erratic if you need to cover special events and breaking news. You need to stay calm and think quick, and deliver the news in a professional manner within the short timeframe you are given, it could be as short as 20 minutes at times. You need to be in your best, energetic form the moment you are on camera, even if it means you have to go on air at 4 in the morning.

Job Description
  • Work with a team of announcers, producers and researchers to craft appealing programme content and conduct interviews
  • Write and edit news stories
  • Produce advertisement content

Career Progress: Runner > Researcher/ Journalist/ Reporter/ Production assistant > Broadcaster > Studio Anchor > Producer

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