Course Content
Year 1
- Introduction to Management
- Economics for Events and Marketing
- Understanding Business and Financial Information (Marketing, Events and Tourism)
- Understanding the Principles of Marketing for Marketing and Events
- Business Decision Making for Marketing and Events
- Enterprise and Entrepreneurship
- Marketing in Society
- Understanding Organisations and People (Marketing, Events and Tourism)
Year 2
- Consumer Behaviour
- Research Methods for Events and Marketing
- Applied Marketing Practice
- Introductory Research Project (Marketing and Events)
- Marketing Planning and Practice.
Plus
- Practical Digital Skills or Management Skills (Marketing and Events)
- Introduction to Digital Strategy or Financial Aspects for Marketing, Events and Tourism
- Introduction to Social Marketing or Service Operations.
Final year
- Contemporary Issues in Marketing
- Brand Management
And a major project from:
- Applied Business Project
- Critical Business Enquiry Project
- Enterprise Project.
Optional Modules
Final Year
optional modules (the number depending on credit requirement) from:
Behaviour Change and Social Marketing
Campaign and Event Analytics
Digital Marketing Communication
Public Relations
Retail Marketing and Management
Strategic Management
Global Marketing Management
Events and Festivals Management
Marketing Services and the Customer Experience
Digital Marketing Strategy
Work Integrated Learning (Marketing and Events)*
Cross Cultural Learning and Development*
Marketing Communications in the Digital World.
