Course Content
Year 1
- Introduction to Management
- Economics for Events and Marketing
- Understanding Business and Financial Information (Marketing, Events and Tourism)
- Understanding the Principles of Marketing for Marketing and Events
- Business Decision Making for Marketing and Events
- Enterprise and Entrepreneurship
- Marketing in Society
- Understanding Organisations and People (Marketing, Events and Tourism)
Year 2
- Consumer Behaviour
- Research Methods for Events and Marketing
- Applied Marketing Practice
- Introductory Research Project (Marketing and Events)
- Service Operations
- Integrated Marketing Communications.
- Practical Digital Skills or Management Skills (Marketing and Events)
- Introduction to Digital Strategy or Financial Aspects for Marketing, Events and Tourism
Year 3
- Specialised Marketing Practice
- Contemporary Issues in Marketing
- Brand Management
- Work Integrated Learning or Cross Cultural Learning and Development or Placement Learning or Learning and Development on Study Year Abroad
Optional Modules
Year 3
Choose a major project from:
- Applied Business Project
- Critical Business Enquiry Project (Marketing Field)
- Enterprise Project
- Business Project (Level 3 Direct Entrants only).
Plus, two optional modules from:
- Digital Marketing Communication
- Public Relations
- Retail Marketing Management
- Strategic Management (Marketing, Events and Tourism)
- Global Marketing Management
- Events and Festivals Management
- Marketing Services
- Big Data for Marketing
- Digital Marketing Strategy.
