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Intakes
Sep
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Duration
3 years

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University of the West of England (UWE, Bristol)
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Intakes : Sep
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Duration : 3 years
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Award : University of the West of England (UWE, Bristol)

Is this course for you?

Step 1 Check Entry Requirement
A-Level CCDD UEC 5B Diploma CGPA 2.8 STPM 3C Foundation CGPA 2.8 CPU Avg. 60% IB Diploma 22 pts
Step 2 Check Course Fees
Estimated fees is RM 239,400
Step 3 Check Nett Fee with Scholarship
Scholarships available: 1 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 36 institutions with 108 awards

Entry Requirements

Fees

Registration Fee
MYR 0
Resource Fee
-
Tuition Fee (Home)
MYR 239,400
Estimated Total Fees
MYR 239,400

Awards & Scholarships

Course Content

Year 1

  • Introduction to Management
  • Economics for Events and Marketing
  • Understanding Business and Financial Information (Marketing, Events and Tourism)
  • Understanding the Principles of Marketing for Marketing and Events
  • Business Decision Making for Marketing and Events
  • Enterprise and Entrepreneurship
  • Marketing in Society
  • Understanding Organisations and People (Marketing, Events and Tourism)

Year 2

  • Consumer Behaviour
  • Research Methods for Events and Marketing
  • Applied Marketing Practice
  • Introductory Research Project (Marketing and Events)
  • Marketing Planning and Practice.

Plus

  • Practical Digital Skills or Management Skills (Marketing and Events)
  • Introduction to Digital Strategy or Financial Aspects for Marketing, Events and Tourism
  • Introduction to Social Marketing or Service Operations.

Final year

  • Contemporary Issues in Marketing
  • Brand Management

And a major project from:

  • Applied Business Project
  • Critical Business Enquiry Project 
  • Enterprise Project.

Optional Modules

Final Year

optional modules (the number depending on credit requirement) from:

  • Behaviour Change and Social Marketing

  • Campaign and Event Analytics

  • Digital Marketing Communication

  • Public Relations

  • Retail Marketing and Management

  • Strategic Management 

  • Global Marketing Management

  • Events and Festivals Management

  • Marketing Services and the Customer Experience

  • Digital Marketing Strategy

  • Work Integrated Learning (Marketing and Events)*

  • Cross Cultural Learning and Development*

  • Marketing Communications in the Digital World.

Interested in

Marketing

from UWE, Frenchay?


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