Course Content
To graduate from the Master of Marketing Management course, a student must satisfactorily complete 200 credit points of study comprising:
- 50 credit points of core units from the Transition units
- 100 credit points of Core units
- 50 credit points of Research/Project units, including an option for the student to select either a Research/Business Project or an equivalent project undertaken as a Corporate Internship
Transition Units
- Foundations of Marketing
- Consumer Decision-Making
- Services Marketing
- Digital and Social Media Marketing
Core units
- Market Research and Decision-Making
- Marketing Insights into Big Data
- Strategic Marketing Management
- Strategic Brand Marketing
- Integrated Marketing Communications
- New Product and Service Development
- Business to Business Marketing
- International Marketing
Research or Project Units (Choose)
- Research Methods and Analysis
- Data Analysis and Management
Choice of Research/Business Project or Corporate Internship
- Business Placement
- Business Project
