Course Content
The Master of Strategic Communication requires the completion of 200 credit points comprising:
- 100 credit points of Core units
- a 50 credit point specialisation
- a 50 credit point Research project
Core units
Complete all 100 credit points of Core units. Students are advised to complete FSX401 Creative Arts and Media Research Methods in their second year of study, prior to commencing the Research Project.
- Creative Arts and Media Research Methods
- Strategic Digital Media
- Public Relations
- Introduction to Strategic Communication
- Arts and Cultural Events
- Professional Placement
- Communicating Science
- Multiplatform Storytelling
Specialisation (choose 1 to complete all 50 credit points)
Environmental Conservation and Management
Core units
- Earth, Climate and Life
- Ecosystem Conservation
- Marine and Antarctic Environments and their Management
- Global Environmental Governance
Marketing Communication
Core units
- Foundations of Marketing
- Consumer Decision-Making
- Digital and Social Media Marketing
- Integrated Marketing Communications
Public and Environmental Health
Core units
- Global Health Systems
- Introduction to Epidemiology
- Introduction to Public Health
- Environmental Health
Tourism and Experience
Core units
- Sustainable Tourism Development
- Global Issues in Tourism
- Critical and Contested Issues in Cultural Heritage
- The Sharing Economy and Disruptive Innovations
Research (Complete a 50 credit point Research Project)
- Masters Research Project A
- Masters Research Project B
