Course Content
Year 1
- Introduction to Marketing
- Introduction to Management
- Management Analysis or Foundations of Business Analytics
- Strategic Marketing Decisions
- Introduction to Accounting and Financial Control
- Technologies that Shaped the Business World
Year 2
- Digital Marketing
- Analytics for Marketing
- Business Research
- Services Value for Digital Managers
- Marketing Communications and Media Management
Year 3
- Data Mining for Marketing
- Digital Marketing: Engaging with the Customer
- Dissertation
- Measuring Marketing Effectiveness
- Marketing Simulation
- Measuring Marketing Effectiveness
Optional Modules:
Year 1
- Foundations of Microeconomic
- Ideas that Shaped the World
- Commercial Law
- Key Skills for Business
Year 2
- Organisational Effectiveness
- Entrepreneurial Management
- Human Resource Management
- Management Ethics
- Making Successful Decisions
Year 3
- Corporate Social Responsibility and Sustainable Business
- Risk Management
- Project Management
- New Venture Development
