Course Content
Year 1
Introduction to Accounting and Finance
Introduction to Management
Introduction to Marketing
Marketing Strategy
Foundations of Business Analytics OR Management Analysis
Year 2
Consumer Behaviour
Digital Marketing
Foundations of Marketing Analytics
Entrepreneurial Marketing
Marketing Communications and Media Management
Marketing Research
Year 3
Dissertation, or Marketing Practice Based Dissertation
Measuring Marketing Effectiveness
Services Marketing
Advanced Marketing Analytics
Strategic Brand Management
Advanced Digital Marketing
Optional Modules:
Year 1
Analytics Implementation I: Spreadsheets and Databases
Commercial Law
Digital Technologies in Business
Ideas that shape the contemporary world - work, change and organisations
Year 2
Entrepreneurial Management
Human Resource Management
Management Ethics
European Business Environments
Making Successful Decisions
Prescriptive Analytics II: Simulation Business
Year 3
Corporate Social Responsibility and Sustainable Business
New Venture Development
Project Management
Risk Management
