Course Content
Year 1
- Business Accounting - 20 credits
- Consumer Insights - 20 credits
- Digital Content Creation - 20 credits
- Discovering the Business Professional - 20 credits
- Managing People in Organisations - 20 credits
- Marketing Principles and Practice - 20 credits
Year 2
- Creative Communications
- Digital Marketing
- Employability and Professional Development
- Marketing Communications
- Marketing Research Project
- Understanding Consumers
Year 3
- Dissertation (Marketing) - 40 credits
- Transformative Marketing - 20 credits
- Strategic Marketing in A Global Environment - 20 credits
Optional
Year 2
- Branding - 20 credits
- Business Venturing - 20 credits
- Innovation Management - 20 credits
- Event Planning and Marketing - 20 credits
- International Business - 20 credits
- International Marketing Project - 20 credits
- Managing Product Portfolios - 20 credits
- Public Relations - 20 credits
Year 3
- Advertising - 20 credits
- Business Consultancy Project - 20 credits
- Contemporary Issues in Product and Service Development - 20 credits
- Cross Cultural Awareness for Business - 20 credits
- Business to Business Marketing - 20 credits
- Digital Marketing Strategy (Level 6) - 20 credits
- Global Business Sustainability and Responsibility - 20 credits
