Course Content
Year 1
- Business Accounting
- Business Operations and Systems Management
- Economics for Business
- Managing People in Organisations
- Marketing Principles and Practice
- Quantitative Methods and Data Analysis
- Business Innovation Development Project
Year 2
- Creative Communications
- Digital Marketing
- Employability and Professional Development
- Marketing Communications
- Marketing Research Project
- Understanding Consumers
Year 3
- Advertising
- Strategic Marketing in Global Environment
- Success in Your Final Year
Optional
- Managing Product Portfolios
- Professional Selling
- Public Relations
- Modern Foreign Language (IWLP)
- Consumer Psychology
- Contemporary Issues in Product and Service Development
- Cross Cultural Awareness for Business
- Digital Marketing Strategy
- Dissertation (Marketing)
- Sales Management
- Social Marketing
- Understanding Brands
- Marketing Consultancy Project