Course Content
Year 1 (90 Credits)
Introduction to innovation/needs finding
Primary market research and data triangulation
Problem areas and existing solutions
Area analysis and stakeholders
Weighing factors and filtering needs
Needs presentation by individual students and associated poster
Team formation on selected need
Needs brainstorming and introduction to product design
Organising and selecting concepts
Go-to-market basics
Legal affairs basics
Business models
Presentation on concept development overview
Research and development strategy
Exploration of prototyping facilities
Exploration of technology development
Intellectual property strategy
Financial modelling
Prototype evaluation design
Go-to-market strategy
Funding sources; venture capital and angel funding
Quality systems and assurance
Licensing and alternate pathways
