Course Content
MODULES
SEMESTER 1
• Introduction to Accounting
• Introduction to Economics
• Basic Concepts of Marketing
• Introduction to Digital Marketing
• Design Thinking
• New Venture Creation
• Business Statistics
• Appreciation of Ethics and Civilization
• Malay Language Communication I
• Community Service
• Introduction to Finance
• Introduction to Management
• Management Information System
• Content Marketing
• Search Engine Marketing and
Optimization
SEMESTER 2
• Operations Management
• Web Design and Development
• Social Media Marketing
• Consumer Behaviour
• Introduction to Business Laws
• Introduction to HRM
• Organisational Behaviour
• Introduction to Advertising
• Marketing Analytics
• Big Data and Emerging Innovation
• Business Mathematics
• Integrity and Anti-Corruption
• Final Year Project
SEMESTER 3
• Practical Training
