Universiti Tunku Abdul Rahman (UTAR)

Bachelor of Business Administration (Honours) Tourism Destination Marketing

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Intakes
Jan Jun Oct
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Duration
3 years

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Internship
Internship available
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Universiti Tunku Abdul Rahman (UTAR)
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Intakes : Jan Jun Oct
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Duration : 3 years
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Internship : Internship available
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Award : Universiti Tunku Abdul Rahman (UTAR)

Is this course for you?

Step 1 Check Entry Requirement
A-Level DD UEC 5B Diploma CGPA 2.00 STPM CC Foundation CGPA 2.00 CPU Avg 70%
Step 2 Check Course Fees
Estimated fees is RM 47,650
Step 3 Check Nett Fee with Scholarship
Scholarships available: 2 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 40 institutions with 88 awards

Entry Requirements

Fees

Registration Fee
MYR 0
Resource Fee
-
Tuition Fee (Home)
MYR 47,650
Estimated Total Fees
MYR 47,650

Awards & Scholarships

Course Content

Year 1

  • Accounting in Practice
  • Consumer Behaviour
  • Corporate and Business Law
  • English for Business
  • Management Principles
  • Marketing for Tourism and Hospitality
  • MPU1*
  • MPU1**
  • Principles of Marketing
  • Principles of Microeconomics
  • Quantitative Techniques I
  • Quantitative Techniques II
  • Tourism Management
  • Tourism Principles, Practices and Philosophies

Year 2

  • Business Research 
  • Business Strategy
  • Co-curriculum
  • Elective I
  • English for Management
  • Global Marketing
  • Hospitality Service
  • Industrial Training
  • Principles of Macroeconomics
  • Social and Cultural Impacts of Tourism
  • Sun Zi's Art of War and Business Strategies
  • Tourism and the Environment

Year 3

  • Business Ethics
  • Digital Marketing
  • Elective II
  • Entrepreneurship
  • Event Management
  • MPU3
  • National Language/Other Languages
  • Research Project
  • Safety and Security for Tourism Destination
  • Service Management 
  • Tourism Planning and Policy

Elective I - Choose 2 course(s)

  • Domestic/Overseas Study Tour
  • Eco Tourism
  • Gastronomy Tourism
  • Health Information Management
  • International Hotels Development and Management
  • Medical Tourism

Elective II - Choose 2 course(s)

  • Business Analytics
  • Confucianism and Modern Society
  • Culture and Communication
  • Digital Entrepreneurship
  • Fundamentals of Digital Media Technology
  • Interpersonal Communication
  • Introduction to Financial Prediction with Machine Learning in python
  • Introduction to Internet of Things and its Applications 
  • Positive Psychology
  • Public Speaking and Oral Presentation
  • Transport Planning and Demand Analysis

 

 

National Language/Other Languages - Choose 1 course(s)

  • Bahasa Kebangsaan A - For Malaysian only without SPM-BM Credit
  • Introduction to Chinese Language I
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Tamil Language

MPU 1* - Choose 1 course

  • Falsafah dan Isu Semasa - For Local Students 
  • Bahasa Melayu Komunikasi 2 - For International Students 

MPU 1** - Choose 1 course

  • Philosophy and Current Issues - For International Students 
  • Penghayatan Etika dan Peradaban  - For Local Students

Co-curriculum - Choose 1 course

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Aboard
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Management of Martial Arts Activity
  • Management of Sports Activity
  • Music Performance
  • Oral Communication
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ
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