Course Content
Year 1
- Introduction to Management
- Introduction to Tourism and Hospitality Industry
- Fundamentals of Marketing
- Event Design and Production
- Hospitality and Tourism Communications
- Responsible Events Management
- Fundamental of the Events Industry
- Customer Service in Hospitality and Tourism
- Cultural, Arts, and Festivals Management
- Introduction to Human Resource Management
- Special Interest Tourism
- Technology for Events
- Graphic Design and Photography
Year 2
- Integrated Marketing Communication for Events
- Business Events
- Event Risk Management
- Introduction to Accounting
- Cross Cultural Studies
- Community Services in Tourism Destination
- Entrepreneurship
- Managing Event Venues
- Public Relation for Events Industry
- Industry Placement
Elective (Choose One)
- Japanese, German, Mandarin, Korean, French Language
For Malaysian students:
Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban)
For foreign students:
Communication in Bahasa Melayu 2
(Bahasa Melayu Komunikasi 2)
All students:
U2 - Learning Skills and Career Development
