Course Content
Year 1
Principles of Marketing
Business of Hospitality, Food and Leisure Management
Events and Entertainment
Design for Events
Social Media for Events
Trends and Issues in International Event Management
Conventions and Meetings Management
Event Sponsorship and Funding
Events Project Management
Year 2
Research Methods
French Basic
Events Operations
Sustainable Event Management
Event Technology
Exhibition Management
Year 3
Option 1: Conventional Mode
Research Methods
French Basic
Events Operations
Sustainable Event Management
Event Technology
Exhibition Management
Option 2: Work-Based Learning
1 year with Industry
(Taught and assessed by academics and industry)
[Choose ONE (1) of the packages:]
Extension:
Entertainment Management:
Artist and Stage Management
Event Technology for Entertainment
Social Media for Events
AND
[Choose any TWO (2) of the following modules:]
Sustainable Event Management
Event Sponsorship and Funding
Beverage Management
Cruise Management
-OR-
Minor:
Choose any Minor package* offered by Taylor's University. Refer to the Complementary Study Guide for the list of Minor packages.
*Subject to availability.
*Meet min. module pre- & co-requisite.
-OR-
Second Major:
Choose any Second Major package* offered by Taylor's University. Refer to the Complementary Study Guide for the list of Second Major packages.
*Subject to availability.
*Meet min. module pre- & co-requisite.
-OR-
Free Electives
Choose any SIX (6) Free Electives* offered by Taylor's University. Refer to the Complementary Study Guide for the list of Free Electives.
*Subject to availability.
*Meet min. module pre- & co-requisite.
University Core:
Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah
Social Innovation Project
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM
