Course Content
Business and Management:
Business and Company Law
Introduction to Business
Management
Organisational Behaviour
Principles of Economics
Financial:
Business Statistics
Financial Accounting 1
Financial Accounting 2
Information Technology:
Business Information Systems
Computer Applications
Language and Personal Development:
Business English 1
Business English 2
Business Communications
Critical and Creative Thinking Skills
Marketing:
Brand Management
Consumer Behaviour
Customer Relationship Management
Digital Marketing
International Marketing
Marketing Communication
Marketing Research
Principles of Marketing
Product and Pricing Strategies
Retailing
Sales Management
Service Marketing