PSB Academy

Bachelor of Arts (Hons) Digital Marketing, Coventry University, UK (Year 2 Entry)

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Intakes
Mar Jul Nov
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Duration
2 years

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Dual Award - Coventry University, United Kingdom
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Intakes : Mar Jul Nov
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Duration : 2 years
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Award : Dual Award - Coventry University, United Kingdom

Is this course for you?

Step 1 Check Entry Requirement
Diploma CGPA 2.0
Step 2 Check Course Fees
Estimated fees is RM 70,134
Step 3 Check Nett Fee with Scholarship
Scholarships available: 2 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 29 institutions with 85 awards

Entry Requirements

Fees

Registration Fee
MYR 1,350
Resource Fee
MYR 3,300
Tuition Fee (Home)
MYR 65,484
Estimated Total Fees
MYR 70,134
Other Fee
ICA Fees @ SGD 150 / Once-off
Medical Check Up @ SGD 40.0 / Once-off
Fees shown in MYR are estimates based on exchange rate of 1 SGD = MYR 3.00

Awards & Scholarships

Course Content

Academic Year 1

  • Employment and Academic Skills
  • Marketing Research and Data Analysis
  • Marketing Principles and Practice
  • Organising for Business
  • Introduction to Digital Marketing
  • Introduction to Integrated Marketing Communications
  • Academic Writing: Developing Critical Thinking Skills

Academic Year 2

  • Career Preparation
  • Marketing Management
  • Consumer Behaviour
  • Digital Analytics
  • Applied Advertising and Campaign Management
  • Designing Online Presence
  • Effective Communication Skills 2

Academic Year 3

  • E-CRM and Strategy
  • Contemporary Marketing Issues
  • Social Media and Online Reputation
  • Creative Advertising Development
  • Enterprise and Entrepreneurship
  • Digital Marketing Portfolio

Interested in

Marketing

from PSB City Campus?


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