Course Content
Academic Year 1
- Employment and Academic Skills
- Marketing Research and Data Analysis
- Marketing Principles and Practice
- Organising for Business
- Introduction to Digital Marketing
- Introduction to Integrated Marketing Communications
- Academic Writing: Developing Critical Thinking Skills
Academic Year 2
- Career Preparation
- Marketing Management
- Consumer Behaviour
- Digital Analytics
- Applied Advertising and Campaign Management
- Designing Online Presence
- Effective Communication Skills 2
Academic Year 3
- E-CRM and Strategy
- Contemporary Marketing Issues
- Social Media and Online Reputation
- Creative Advertising Development
- Enterprise and Entrepreneurship
- Project
