Course Content
Academic Year 1
- Marketing Research I
- Marketing Principles and Practice
- Academic Study Skills
- Communications for Marketing and Advertising
- Organising for Business
- Accounting for Business Managers
- Academic Writing: Developing Critical Thinking Skills
Academic Year 2
- Marketing Research II
- Contemporary Issues in HR Service Delivery
- Digital Marketing
- Career Preparation
- Effective Communication Skills II
- Marketing Management
- Managing Business
Academic Year 3
- Advanced Marketing Study (Project)
- Brand and Corporate Communications
- Global Marketing
- Corporate Marketing Strategy
- Contemporary Marketing Issues
- Innovation and Change