Course Content
Academic Year 1
- Marketing Research and Data Analysis
- Employment and Academic Skills
- Marketing Principles and Practice
- Introduction to Integrated Marketing Communications
- Organising for Business
- Financial Management for Business
- Academic Writing: Developing Critical Thinking Skills
Academic Year 2
- Marketing Management
- Consumer Behaviour
- Marketing Insight
- Digital Business
- Career Preparation
- Management and Leadership in Marketing
- Effective Communication Skills 2
Academic Year 3
- Contemporary Marketing Issues
- Marketing Strategy
- Responsible Business Strategy
- Global Marketing
- Innovation and Change
- Project
