Course Content
Core Modules
- Communication Theory and Practice
- Accounting for Business
- Economics for Business
- Finance Fundamentals
- Management in Context
- Introduction to Marketing
- Fundamentals of Leadership and Teamwork
- Sustainable Business Operations
Business Analytics Major Modules
- Introduction to Business Analytics
- Quantitative Methods for Business
- Management, Analytics and Decision Making
- Regression and Predictive Analysis
- Advanced Data Analysis
- Data Visualisation
- Critical Issues in Business Analytics
- Customer Intelligence
Elective Modules (Choose 8)
- Organisational Behaviour
- Principles of Human Resources Management
- Business and Society
- Managing Organisations
- Project Management
- Social Media and Digital Marketing
- Consumer Behaviour
- The Economics of Human Behaviour
- Introduction to Global Communication
- Professional Presentations in Business
- Healthy Workplaces
- Managing Conflict
- Employment Relations
