Course Content
Common Core
- Business Ethics
- Organisational Behaviour
- Fundamentals of Innovation and Entrepreneurship
- Introduction to Digital Business
- International Business
- Business Process Management
- Introduction to Business Communication
- Information System for Business
- Introduction to Microeconomics
- Introduction to Macroeconomics
- Financial Accounting
- Introduction to Finance
- Introduction to Management
- Introduction to Human Resource Management
- Introduction to Marketing
- Quantitative Methods
Discipline Core
- Digital Marketing Project
- Search Engine Optimisation
- Consumer Behaviour
- Service Marketing
- Strategic Brand Management
- Social Media Content Marketing
- Strategic Global Marketing
- Marketing Research and Analytics
- Introduction to Digital Marketing
Industrial Training:
- Industrial Training for Digital Marketing
*Mata Pelajaran Umum (MPU)
- Falsafah dan Isu Semasa
- Information Literacy
- Character Formation
- Service Learning
- Bahasa Kebangsaan A
- For local students who do not have credit in SPM BM
- Bahasa Melayu Komunikasi 1
- For international students
NOTE:
*MPU: The Ministry of Higher Education (MOHE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) within the duration of their studies. MCKL established a series of subjects that different programs need to implement for all students to meet the Ministry’s requirements. Subjects will differ depending on the institution and the level of degree the student is taking.
