Course Content
- Information System for Business
- Intro to Microeconomics
- Quantitative Methods
- Introduction to Management
- Introduction to Human Resource Management
- Digital Marketing
- Intro to Macroeconomics
- Organisational Behaviour
- Introduction to Marketing
- English for Business
- Financial Accounting
- Consumer Behaviour
- Business Ethics
- Marketing Research
- Fundamentals of Innovation and Entrepreneurship
- Business Law
- Project Management for Business
- Search Engine Optimisation
- Digital Retailing
- Strategic Global Marketing
- Social Media Content Marketing
- Final Project
Elective Courses – choose 3 only
- Career Development
- Integrated Marketing Communication
- Web Editing
- Image Editing
- IT Security
*Mata Pelajaran Pengajian Umum (MPU) Subjects:
- Pengajian Malaysia 2
- Information Literacy
- Character Formation
- Service Learning
- Bahasa Kebangsaan A (For local students who do not have credit in SPM BM) :
- Bahasa Melayu Komunikasi 1 (For international students)
NOTE:
- *MPU Subjects: The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) within the duration of their studies. MCKL established a series of subjects that different programmes need to implement for all students to meet the Ministry’s requirements. Subjects will differ depending on the institution and the level of studies the student is taking.