Course Content
Year 1 modules include:
- Learning Through Organisations (core, 15 credits)
- Managing People in Organisations (core, 15 credits)
- Media Culture and Society (core, 15 credits)
- Practice of Marketing (core, 15 credits)
- Principles of Management (core, 15 credits)
- Principles of Marketing (core, 15 credits)
- Understanding and Managing Data (core, 15 credits)
- Understanding the Business and Economic Environment (core, 15 credits)
Year 2 modules include:
- Business to Business Marketing and Sales (core, 15 credits)
- Consumer Insights (core, 15 credits)
- Digital Marketing (core, 15 credits)
- Marketing Communications (core, 15 credits)
- Creating a Winning Business 1 (alternative core, 15 credits)
- Learning through Work (alternative core, 15 credits)
- Problem Solving: Methods and Analysis (alternative core, 15 credits)
- The Practice of Consultancy (alternative core, 15 credits)
- Developing Inclusive Organisations (option, 15 credits)
- International Business (option, 15 credits)
- Organisational Design and Management (option, 15 credits)
- Sustainability, Business and Responsibility (option, 15 credits)
Year 3 modules include:
- Brand Management (core, 15 credits)
- Leading Innovation (core, 15 credits)
- Social Marketing (core, 15 credits)
- Strategic Marketing (core, 15 credits)
- Consultancy Project (alternative core, 30 credits)
- Dissertation (alternative core, 30 credits)
- Corporate Communications (option, 15 credits)
- Global Marketing and Sales in the Digital Age (option, 15 credits)
