Course Content
Year One
Through our expert tuition, you will develop the ability to
- recognise,
- explore,
- understand, and
- build a fundamental knowledge of the elements of this fascinating discipline.
You will grow awareness of
- advertising, brands, context, language, practices, and creative and strategic thinking.
Likewise, you will gain an understanding of ‘thinking by questioning’ and then ‘questioning your thinking’.
Year Two
By the second year, you will begin to explore your talents, proficiencies, and roles within the advertising industry, covering digital specialisms through to strategic and creative work.
This includes
- the traditional, c
- ollaborative dynamism of copywriter and
- art director.
You will have opportunities to respond to exciting live and competition briefs generated by the advertising industry, which demand a pragmatic approach to creativity.
Year Three
You will now have the tools to create work with a degree of professionalism that will illustrate your ability to combine the theoretical and practical aspects of the field.
We will support you to
- plan your career path,
- refine your specialism,
- make contacts, network, and
- build meaningful relationships.
The degree culminates with an impressive portfolio of work, guided by your new professional evaluation skills and an understanding of theoretical problem-solving.
