Course Content
Common Core
Foundation in Marketing
Professional Marketing Skills
Principles of Management and Organisation
Digital Marketing Essentials
Marketing in Practice
Technology in Marketing
Marketing Research and Customer Relationship Management
Discipline Core
Services and Experimental Marketing
Brand and Retail Management
Creative Content Marketing
Marketing and Social Media Communications
Consumer Behaviour
International Strategic Marketing
Marketing Performance Monitoring and Analysis
Marketing and Society
Customer Insight Project
Marketing Dissertation
Industrial Training
Compulsory
Penghayatan Etika dan Peradaban (Local Students) or Bahasa Melayu Komunikasi 2 (International Students)
Bahasa Kebangsaan A* or Entrepreneurship
Philosophy and Current Issues
Integrity and Anti-Corruption
Community Service
*For local students who do not have a credit for Bahasa Melayu at the SPM/UEC level
