Course Content
Course
- Marketing
- Principles of Business Management
- Tutorials in Marketing
- Business Analytics
- CORE Economics
- Management and Financial Accounting
- Marketing Communication
- The Marketing of Services
- Consumer Behaviour
- Marketing Research
- Business Information Systems
- Statistical Methods
- Operations Strategy
- Leadership and HRM
- Brand Management
- Marketing Strategy and Management
- e-Marketing
- Customer Insight Project
- International Marketing
- Trends in Marketing
- Law for Business
- Entrepreneurship Capital & Firm
- Strategic Management
MPU Courses
All students MUST take 5 courses as stated below:
Malaysian Students
- Tamadun Islam & Tamadun Asia (TITAS)
- Hubungan Etnik
- Bahasa Kebangsaan A* OR Entrepreneurship
International Students
- Bahasa Melayu Komunikasi 2
- Pengajian Malaysia 3
- Entrepreneurship
Malaysian and International Students
- Moral Studies
- Community Service