Course Content
Major : Advertising
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimatepurpose of reaching the audience in the desired way.
Subjects in the Advertising specialisation include: Principles of Advertising; Concept Purchasing; and Advertising Management and Campaigns Project.
Career opportunities: Marketing and sales professional, public relations officer, advertising consultant, media planner, brand strategist
Major : Social Media
Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
Subjects in the Social Media specialisation include: Business of Media, Networked Selves, National Media in a Globalised World, and Media and Communications Project.
Career opportunities: Digital advertising specialist, digital marketer, social media officer, social media producer.
Major : Digital Marketing
Provide a better understanding of how digital technologies and platforms has significantly transformed the marketing paradigm, enabling organisations to more effectively and efficiently reach, connect and engage current and potential customers as well as the public at large. Graduates need to know how to use big data to forecast marketing trends, gain insights and inform strategy formation, implementation and evaluation.
Subjects in the Digital Marketing specialisation include: Fundamentals of Marketing, Marketing Research and Analytics, Frontiers in Digital Marketing, and Marketing Insights.
Career opportunities: Digital marketing officer, digital content manager, search marketing specialist, digital media manager
