Course Content
Year 1
-
Content Creation
-
Digital Landscape
-
Economics for Business
-
Essential Skills in Marketing
-
Introduction to Marketing Communications
-
Preparing for Professional Success
-
Principles of Marketing
-
Understanding Data
Year 2
-
Advertising Concepts and Creativity
-
Campaign Insights, Analysis and Planning
-
Consumer Behaviour
-
Digital Experience
-
Enhancing Employability in Marketing
-
Managing People
-
Marketing Research
-
Social Media and Social Influence
Year 3
-
Agency Practice and Management
-
Branding and Communications Strategy
-
Digital Analytics and Social Media Monitoring
-
Global Marketing
-
Managing the Customer Journey
-
The Future of Marketing
Electives**
Choose from the following
-
Integrated Marketing Communications and Strategic Product Management
-
Dissertation – Marketing
** For offering of electives, please consult the Head of Programme
MPU Subjects
-
Appreciation of Ethics and Civilisations (Local Students) / Malay Communication 2 (International Students)
-
Philosophy and Current Issues
-
Bahasa Kebangsaan A* / Design Thinking
-
Corporate Social Responsibility and Community Engagement
-
Integrity and Anti-Corruption
* For Malaysian students who do not have a credit in SPM BM.
