Course Content
Year 1
-
Business Accounting
-
Business Communication
-
Business Ethics
-
Economic Principles and Issues
-
Entrepreneurship
-
Financial Management
-
Human Resource Issues and Strategies
-
Information Management
-
International Business
-
Marketing Principles
-
Operations Management
-
Organisational Behaviour Management
Year 2
-
Analytics for Business
-
Consumer Behaviour
-
Creativity and Innovation in Entrepreneurship
-
Digital Marketing
-
Global Marketing
-
Marketing and Sales Management
-
Marketing Research 1
-
New Product and Innovation Management
-
Service Marketing
-
Small Business Management
-
Strategic Management
Year 3
-
Coaching and Consultancy for Entrepreneurship
-
Business Plan
-
Digital Entrepreneurship
-
Entrepreneurship and Franchising
-
Entrepreneurship Lab
-
Financing for Entrepreneurship
-
Marketing Research 2
-
Technology Entrepreneurship
Internship
MPU Subjects
1. Compulsory
-
Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 2 (International students)
-
Philosophy and Current Issues
-
Integrity and Anti-Corruption
-
Co-curriculum
-
Bahasa Kebangsaan A*
2. Electives (choose one)
-
Corporate Social Responsibility
-
Design Thinking
-
Presentation Skills
*For Malaysian students who do not have a credit in SPM BM.
