Course Content
Year 1
Business Accounting
Business Communication
Business Ethics
Economic Principles and Issues
Entrepreneurship
Financial Management
Human Resource Issues and Strategies
Information Management
International Business
Marketing Principles
Operations Management
Organisational Behaviour Management
Year 2
Analytics for Business
Consumer Behaviour
Creativity and Innovation in Entrepreneurship
Digital Marketing
Global Marketing
Marketing and Sales Management
Marketing Research 1
New Product and Innovation Management
Service Marketing
Small Business Management
Strategic Management
Year 3
Coaching and Consultancy for Entrepreneurship
Business Plan
Digital Entrepreneurship
Entrepreneurship and Franchising
Entrepreneurship Lab
Financing for Entrepreneurship
Marketing Research 2
Technology Entrepreneurship
Internship
MPU Subjects
1. Compulsory
Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 2 (International students)
Philosophy and Current Issues
Integrity and Anti-Corruption
Co-curriculum
Bahasa Kebangsaan A*
2. Electives (choose one)
Corporate Social Responsibility
Design Thinking
Presentation Skills
*For Malaysian students who do not have a credit in SPM BM.
