Course Content
Year 1 :
- Fundamental of Corporate Communication
- Introduction to Communication Theories
- Introduction to Public Relations
- Grammar in Action I
- Grammar in Action II
- Effective Listening & Speaking Skills I
- Effective Listening & Speaking Skills II
- Essential of Human Communication
- Psychology of Communication
- Customer Relations
- Corporate Communication Practice I
- Principles of Management
- Office Application Software
- Corporate Communication Practice II
- U2 Subject
Year 2 :
- Intercultural Communication
- Contemporary Advertising
- Oral Communication in Business
- U3 Subject
- Introduction to Brand Management
- Professional Image Building
- U4 Subject
- Corporate Communication Practice III
- Mass Media and Society
- Desktop Publishing
- Organizational Communication
- Professional & Organisational Writing
- Ethics and the Media
- Negotiation for Success
- Publicity and Strategies in Corporate Communication
- Public Relations Practices
- MPU Subjects (U3, U4)
