Course Content
Year 1
- Advertising Principles
- Communication English 102
- Communication English 103
- Computer Graphics
- Creative Thinking
- Introduction to Sociology
- Marketing Principles
- Mass Communication
- Media: Research, Strategy, Planning and Buying
- Presentation Skills
Year 2
- Advertising Campaign Management
- Brand Management
- Consumer Behaviour
- Digital Marketing
- Creative Concept Development
- Creative Process and Execution
- Cross Cultural Studies for Advertising & Marketing Communication
- In-Company Practical Training
- Market Research
Final Semester
- Contextual Studies
- Portfolio Building
Electives (Choose any 2)
- Copywriting
- Visual Communication
- Integrated Marketing Communications
- International Marketing
MPU Modules
- Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1 (International Students)
- Bahasa Kebangsaan A / Problem Solving and Decision Making
- Serving Our Society (S.O.S.)
