IACT College

Bachelor of Arts (Hons) Social Media Management (3+0)

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Intakes
Jan Jun Aug
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Duration
3 years

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Award
IACT College
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Intakes : Jan Jun Aug
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Duration : 3 years
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Award : IACT College

Is this course for you?

Step 1 Check Entry Requirement
A-Level DD UEC 5B Diploma CGPA 2.0 STPM CC Foundation CGPA 2.0 CPU Avg 50% SACE/WACE ATAR 50
Step 2 Check Course Fees
Estimated fees is RM 71,000
Step 3 Check Nett Fee with Scholarship
Scholarships available: 2 Awards
Step 4 Determine Your Best Option
Compare Mass Communication courses & estimated total fee across 25 institutions with 96 awards

Entry Requirements

Fees

Registration Fee
MYR 0
Resource Fee
-
Tuition Fee (Home)
MYR 71,000
Estimated Total Fees
MYR 71,000
Other Fee
Additional Cost for Monthly Payment @ MYR 6,000 / Once-off

Awards & Scholarships

Course Content

Year 1

  • Introduction to Social Media A
  • Introduction to Social Media B
  • Essential Media Law and Regulation
  • Essential Journalism
  • Popular Culture
  • Community Engagement
  • Introduction to PR Theory and Practice
  • Digital Image Creation for Visual Branding
  • Research Methodology

Year 2

  • Practical PR, Strategy and Theory
  • Data Analysis and Visualisation
  • Social Media: Theory and Practice
  • Ready Player One: Operating within the Streaming Industry
  • Social Media Marketing
  • Placement and Practice

Year 3

  • Advanced Public Relations
  • Advanced Community Engagement
  • Social Media Management Practical Project A
  • Social Media Management Practical Project B
  • Branded Content and E-commerce Video
  • In-company Training

Year 2 (Choose any 2)

  • The Moving Camera
  • Podcasting
  • Fashion Styling

Year 3 (Choose any 2)

  • Narrative Documentary Podcasting
  • High End Video Project
  • Advanced Fashion Styling

 

MPU Modules

  • Penghayatan Etika dan Peradaban (Malaysian students) / Bahasa Melayu Komunikasi 2 (International students)
  • Falsafah dan Isu Semasa
  • Serving Our Society
  • Bahasa Kebangsaan A (only for students without credit in SPM BM)
  • Academic Writing

Interested in

Mass Communication

from IACT, Petaling Jaya?


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