Course Content
Year 1
- Introduction to Social Media A
- Introduction to Social Media B
- Essential Media Law and Regulation
- Essential Journalism
- Popular Culture
- Community Engagement
- Introduction to PR Theory and Practice
- Digital Image Creation for Visual Branding
- Research Methodology
Year 2
- Practical PR, Strategy and Theory
- Data Analysis and Visualisation
- Social Media: Theory and Practice
- Ready Player One: Operating within the Streaming Industry
- Social Media Marketing
- Placement and Practice
Year 3
- Advanced Public Relations
- Advanced Community Engagement
- Social Media Management Practical Project A
- Social Media Management Practical Project B
- Branded Content and E-commerce Video
- In-company Training
Year 2 (Choose any 2)
- The Moving Camera
- Podcasting
- Fashion Styling
Year 3 (Choose any 2)
- Narrative Documentary Podcasting
- High End Video Project
- Advanced Fashion Styling
MPU Modules
- Penghayatan Etika dan Peradaban (Malaysian students) / Bahasa Melayu Komunikasi 2 (International students)
- Falsafah dan Isu Semasa
- Serving Our Society
- Bahasa Kebangsaan A (only for students without credit in SPM BM)
- Academic Writing
