Course Content
Year 1
• Introduction to Social Media A
• Introduction to Social Media B
• Essential Media Law and Regulation
• Essential Journalism
• Community Engagement
• Introduction to PR Theory and Practice
• Digital Image Creation
Year 2
• Data Analysis and Visualisation
• Social Media: Theory and Practice
• Ready Player One: Operating within the
Streaming Industry
• Placement and Practice
• Practical PR, Strategy and Theory
Year 3
• Advanced Public Relations
• Advanced Community Engagement
• Social Media Management Practical Project A
• Social Media Management Practical Project B
• Branded Content and Ecommerce Video
• In-Company Practical Training
Elective Modules*
Year 2 (Choose any 2)
- The Moving Camera
- Podcasting
- Fashion Styling
Year 3 (Choose any 2)
- Narrative Documentary Podcasting
- High End Video Project
- Advanced Fashion Styling
*Subject to availability
MPU Modules
• Appreciation of Ethics and Civilisation
(Malaysian students) / Malay Communication 2
(International students)
• Philosophy and Current Issues
• Serving our Society (S.O.S)
• National Language A (for students without
a Credit in Bahasa Melayu SPM)
• Academic Writing
