Course Content
Year 1
- Creative Idea Conceptualisation
- Mass Communication Fundamentals
- Photography
- Principles of Advertising
- Digital Image Creation
- Video Production
- Principles of Marketing
- Consumer Behaviour
- Branding Strategy and Planning
- Motion Graphics
- Applied Branding Management
- Learning Skills for Open & Distance Learners
Year 2
- Media and Communication Theories
- Popular Culture
- Critical Thinking
- Media Ethics
- New Media Technology
- Creativity and Entrepreneurship
- Visual Branding and Identity Systems
- e-Commerce
- Serving Our Society (S.O.S.) (U4)
MPU Modules
- Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1 (International Students)
- Bahasa Kebangsaan A / Problem Solving and Decision Making
- Serving Our Society (S.O.S.)
