Course Content
Module 1: Market
- Program Immersion
- Teamwork & Collaboration
- AI in Marketing
- Consumer Behavior
- Data Visualization
- Marketing Insights through Data
- Business Challenge: AI Challenge
Module 2: Analysis
- Communicating with Impact
- Business Intelligence
- Marketing Metrics & Analytics
- Storytelling Through Data
- Business Challenge: New Market Analysis
Module 3: Growth
- Big Data Design Thinking for Market Strategy
- Influencing Others
- Customer Acquisition through Digital Marketing
- Retail Analytics
- Business Challenge: Impact
