Course Content
Module 1: Foundations
- Program Immersion
- Teamwork & Collaboration
- AI in Marketing
- Communication & Collaboration: Personal Impact
- Consumer Behavior
- Financial Literacy for Marketers
- Marketing Insights through Data
- Business Challenge: AI Challenge
Module 2: Market
- Communicating with Impact
- Project Planning & Execution
- Marketing Metrics & Analytics
- Project Management in Marketing
- Business Challenge: New Market
Module 3: Growth
- Influencing Others
- Brand Management
- Business Development
- New Product Development
- Business Challenge: Impact
