Course Content
Year 1
Semester 1
- Quantitative Methods
- Fundamentals of Marketing
- Human Resource Management
- Consumer Behaviour
Semester 2
- Business Skills for the Second Machine Age
- Management Accounting in Organisations
- Operations and Supply Chain Management
- Organisational Behaviour or Enterprise: Concepts and Issues
Year 2
Semester 1
- Global Strategic Marketing
- Digital Analytics for Marketing
- Responsible Marketing (new for 2021)
- Project Management or Marketing Insights
Semester 2
- Business Research methods
- Integrated Marketing Comms
- Marketing Project (new for 2021)
- Innovation Management
Year 3
Semester 1
- Dissertation/Project
- Future Issues in Marketing
- Leisure Marketing
- Retail Marketing or International Entrepreneurship
Semester 2
- Dissertation/Project
- Branding
- Digital Marketing
- Marketing and Management of SMEs or Marketing Sustainability
