Course Content
Year 1
Mandatory September
Human Resource Management
Quantitative Methods 1
Fundamentals of Marketing
Mandatory January
Operations Management
Business Skills for the Second Machine Age
Consumer Behaviour
Year 2
Mandatory September
Global Strategic Marketing
Digital Analytics in Marketing
Responsible Marketing
Optional September
Project Management
Mandatory January
Business Research Methods
Integrated Marketing Communications
Marketing in Practice
Optional January
Marketing and Consumer Law
Innovation Management
Year 3
Mandatory September
Contemporary Issues in Marketing
Optional September
Leisure Marketing
Retail Marketing
Mandatory January
Branding
Digital Marketing
Optional January
Marketing Sustainability
Marketing and Management of SMEs
