Course Content
September Intake - Malaysia
Year 1
In Year 1 students can learn from an established suite of courses at Edinburgh Business School's common first year and gain an understanding into important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.
Mandatory September
- Human Resource Management
- Introduction to Business Analytics
- Fundamentals of Marketing
- National Language A (MPU 3212)
- Self-Empowerment and Social Responsibility I
Optional September
- The Economy
Mandatory January
- Business Skills for the Second Machine Age
- Consumer Behaviour
- Operations Management
- Management Accounting in Organisations
- Integrity and Anti-Corruption
- Self-Empowerment and Social Responsibility II
- Malay Language Communication 2 (MPU 3143)
Year 2
As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.
Mandatory September
- Responsible Marketing
- Global Strategic Marketing
- Digital Analytics in Marketing
- Philosophy and Current Issues
Optional September
- Marketing Research
- Project Management
Mandatory January
- Business Research Methods
- Integrated Marketing Communications
- Marketing in Practice
Optional January
- Innovation Management
Year 3
As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.
Mandatory September
- Contemporary Issues in Marketing
- Marketing Dissertation 1
Option September
- International Entrepreneurship
- Managing Business Performance
- Retail Marketing
Mandatory January
- Digital Marketing
- Branding
- Marketing Dissertation 2
Optional January
- Marketing and Management of SMEs
- Marketing Sustainability
January Intake - Malaysia
Year 1
In Year 1 students can learn from an established suite of courses at Edinburgh Business School's common first year and gain an understanding into important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.
Mandatory January
- Consumer Behaviour
- Business Skills for the Second Machine Age
- Operations Management
- Management Accounting in Organisations
- Philosophy and Current Issues
- Appreciation of Ethics and Civilisations
Mandatory May
- Fundamentals of Marketing
- Human Resource Management
- Introduction to Business Analytics
- The Economy
Year 2
As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.
Mandatory September
- Global Strategic Marketing
- Digital Analytics in Marketing
- Responsible Marketing
- Malay Language Communication 2 (MPU 3143)
- Self-Empowerment and Social Responsibility I
- National Language A (MPU 3212)
Optional September
- Marketing Research
- Project Management
Mandatory January
- Integrated Marketing Communications
- Marketing in Practice
- Business Research Methods
- Self-Empowerment and Social Responsibility II
- Integrity and Anti-Corruption
Optional January
- Innovation Management
Year 3
As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.
Mandatory September
- Contemporary Issues in Marketing
- Marketing Dissertation 1
Optional September
- International Entrepreneurship
- Managing Business Performance
- Retail Marketing
Mandatory January
- Digital Marketing
- Branding
- Marketing Dissertation 2
Optional January
- Marketing and Management of SMEs
- Marketing Sustainability
