Course Content
Year 1
11 COMMON CORE SUBJECTS
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DMCH1214 Mass Communication(Common Core)
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DMCH1224 Human Communication(Common Core)
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DMCH1234 English for Academic Purposes(Common Core)
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DMCH1244 Public Speaking and Presentation Skills(Common Core)
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DMCH1254 Public Relations(Common Core)
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DMCH1264 Multimedia Design(Common Core)
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DMCH1274 Marketing Communication(Common Core)
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DMCH1284 Writing for Mass Media(Common Core)
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DMCH1294 Principles of Journalism(Common Core)
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DMCH1314 Entrepreneurship(Common Core)
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DMCH1324 Acting for Film and Theatre(Common Core)
MPU 1 (Choose One)
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MPU2183 Penghayatan Etika dan Peradaban (Local student only)
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MPU2193 Falsafah dan Isu Semasa (Local student only)
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MPU2133 Bahasa Melayu Komunikasi 1 (Compulsory for Foreign student)
MPU2/MPU3 (Choose One)
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MPU2213 Bahasa Kebangsaan A (Compulsory for local student who did not have credit in BM SPM)
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MPU2313 Introduction to Malaysian Tourism
Year 2
4 Common Core Subjects
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DMCH2123 Graphics and Publication Design (Common Core)
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DMCH2133 Introduction to Research (Common Core)
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DMCH2143 Introduction to Digital Marketing (Common Core)
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DMCH2268 Industrial Training (Common Core)
3 Discipline Core Subjects + 2 Elective Subjects Option 1 : Communication Analytics; OR
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DMCH2154 Communication in Global Workplace (Discipline Core)
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DMCH2164 Search Engine Optimization (Discipline Core)
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DMCH2173 Visualizing & Communicating Data (Discipline Core)
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DMCH2234 Digital Photography Techniques (Elective)
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DMCH2253 Introduction to Data Analytics (Elective)
Option 2 : Film Making, Broadcast and Media; OR
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DMCH2184 Broadcast & New Media (Discipline Core)
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DMCH2173 Visualizing & Communicating Data (Discipline Core)
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DMCH2194 Creative Media Production (Discipline Core)
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DMCH2214 Films for YouTube and Social Media (Elective)
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DMCH2253 Introduction to Data Analytics (Elective)
Option 3 : Social and Digital Media Marketing
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DMCH2214 Films for YouTube and Social Media (Discipline Core)
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DMCH2223 Advertising (Discipline Core)
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DMCH2164 Search Engine Optimization (Discipline Core)
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DMCH2244 Media, Technology & Society (Elective)
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DMCH2253 Introduction to Data Analytics (Elective)
General Elective
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GEN2513 Communication 1 (depending on subject availability)
MPU 4 (Choose One)
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MPU2412 Co-Curriculum – Sports 1
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MPU2422 Co-Curriculum – Community Service 1