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Intakes
Jan Feb May Aug Oct
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Duration
3 years

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HELP University & Academy
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Intakes : Jan Feb May Aug Oct
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Duration : 3 years
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Award : HELP University & Academy

Is this course for you?

Step 1 Check Entry Requirement
A-Level CC UEC 5B Diploma CGPA 2.00 STPM CC Foundation CGPA 2.00 CPU Avg 50% SACE/WACE ATAR 50
Step 2 Check Course Fees
Estimated fees is RM 79,050
Step 3 Check Nett Fee with Scholarship
Scholarships available: 5 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 38 institutions with 126 awards

Entry Requirements

Fees

Registration Fee
MYR 1,800
Resource Fee
MYR 7,650
Tuition Fee (Home)
MYR 69,600
Estimated Total Fees
MYR 79,050

Awards & Scholarships

Course Content

Subject Listing (Year 1)
9 COMPULSORY SUBJECTS

  • ACC101 Financial Accounting 1
  • ACC103 Management Accounting 1
  • ECO101 Principles of Microeconomics
  • ECO102 Principles of Macroeconomics
  • ITC101 Information Technology for Business
  • LAW101 Business Law
  • MGT101 Principles of Management
  • MKT101 Principles of Marketing
  • QBM101 Business Statistics

 

Subject Listing (Year 2 & 3)

MARKETING (16 COMPULSORY SUBJECTS)

  • FIN201 Business Finance
  • HRM201 Managing Human Resources
  • MGT212 Business Analytics for Decision Making
  • MKT201 Consumer Behaviour
  • MKT203 Distribution & Logistics Management
  • MKT205 Sales Management
  • MKT207 Product Management
  • MKT209 Digital Marketing
  • MGT301 Operations Management
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT303 Marketing Research
  • MKT304 Competitive Marketing Planning & Strategy
  • MKT306 Services Marketing
  • MKT311 Innovative Product Development and Management
  • MGT400 Graduation Project

And choose 2 electives of 4-credit value from any Year 2 or Year 3 subjects***
*** Students have a choice of the digital marketing track, e-commerce track or the general marketing track. Please refer to the Faculty for further information.

Electives (partial list)

  • ACC201 Management Accounting 2
  • ACC291 Islamic Bank Management
  • ACC312 Reporting Framework & Accounting Practice
  • BBA301 Human Resource Analytics
  • BBA303 Marketing Analytics
  • BKG301 Comparative Banking Structure
  • BIP300 Business Internship Programme
  • COM200 Managerial Communication
  • ECO203 International Economics
  • FIN203 Financial Institutions Instruments and Markets
  • FIN204 Investment Analysis & Decision Making
  • FIN206 Introduction to Technical Analysis & Trading
  • FIN207 Mergers & Acquisitions
  • FIN301 Corporate Finance
  • ITC201 Principles of Web Design
  • ITC304 Digital Payment and Security
  • LAW201 Company Law
  • LAW305 International Business Law
  • LAW311 Cyberlaw & Ethics
  • MAT201 Business Mathematics
  • MGT200 Small Business Management
  • MGT201 Organisational Behaviour
  • MGT202 E-Business
  • MGT204 Asian Entrepreneurship & Innovation
  • MGT205 Asian Business Environment
  • MGT209 Production & Logistics Management
  • MGT211 E-Commerce
  • MGT300 Managing People across Cultures
  • MGT302 Change Management
  • MGT303 Corporate Policy & Strategy
  • MGT304 Strategic International Business Management
  • MGT305 Business Ethics & Social Responsibility
  • MGT312 E-Commerce Strategies
  • MKT206 Retail Managementv
  • MKT208 Brand Management
  • MKT212 Social Media Marketing
  • MKT213 Mobile Marketing
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT305 Strategic Marketing Relationship
  • MKT307 Environmental Marketing
  • MKT308 B2B Marketing
  • MKT313 Digital Product Management
  • MKT314 Search Marketing
  • QBM201 Advanced Business Statistics

Subject Listing (MPU)

4 COMPULSORY MPU SUBJECTS

MPU1

  • MPU3183 Penghayatan Etika dan Peradaban
  • MPU3193 Falsafah dan Isu Semasa
  • MPU3143 Bahasa Melayu Komunikasi 2 (International students)

MPU 2/MPU 3

  • MPU3213 Bahasa Kebangsaan A***
  • MPU3373 A * Gen Careers in Malaysia and Beyond

*** For Malaysian students without a credit in SPM Bahasa Melayu.
MPU 4(CHOOSE 1)

  • MPU3412 Co-curriculum – Sports 2
  • MPU3432 Co-curriculum – Event Management 2

Interested in

Marketing

from HELP, Damansara Heights?


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