Bachelor of Communication (Hons) Marketing Communication

Year 1

10 Common Core Subjects

• MCH1014 Mass Communication

• MCH1024 Public Speaking

• MCH1034 Business Communication

• MCH1044 Multimedia Design

• MCH1054 Writing Mass Media

• MCH1064 Journalism

• MCH1074 Human Communication

• MCH1084 Entrepreneurship

• MCH1094 English for Academic Purposes

• MCH1004 Marketing Communication

MPU 1 (Compulsory)

• MPU3183 Penghayatan Etika dan Peradaban (Local Students)

• MPU3193 Falsafah dan Isu Semasa (Local Students)

• MPU3193 Falsafah dan Isu Semasa (International Students)

• MPU3143 Bahasa Melayu Komunikasi 2 (International Students)

Year 2

6 Core Subjects

• MCH2014 Communication Theories

• MCH2024 Communication Law & Ethics

• MCH2034 Intercultural Communication

• MCH2114 Advertising

• MCH2124 Consumer Behaviour

• MCH2074 Social Research Methods

2 Electives

• MCH2204 Information Technology, Mass Media & Society

• MCH2304 Communication in the Workplace

MPU2/MPU3 (Choose One)

• MPU3213 Bahasa Kebangsaan A*

• A*Gen Careers in Malaysia and Beyond

*Compulsory for local student who did not have credit in BM SPM

Year 3

6 Core Subjects

• MCH3016 Dissertation

• MCH3034 Media Planning

• MCH3104 Advertising Copywriting

• MCH3054 Social Media and Mobile Marketing

• MCH3124 Advertising Campaign

• MCH3078 Industrial Training

1 Elective

• MCH3114 Creative Advertising Strategies

General Elective

• GEN3513 Communication and Leadership Skills (Depending on subject availability)

MPU 4 (Choose One)

• Co-Curriculum – Sports 2

• MPU3432 Co-curriculum – Event Management 2