Course Content
Year one
Modules
- Market Intelligence
- Present and Future of Marketing Communications
- The Art of Strategy
- Decision Making and Consumer Behaviour
- Design Thinking
- Navigating Uncertainty
- Financial Insights
- Collaborative Project: Marketing in Digital Environments
Year two
Modules
- Complex Problem-Solving
- B2B and the Marketing Ecosystem
- Intelligent Brand Building
- Demonstrating Sustainability
Placement year (optional)
- You can choose to take an optional placement year after your second year on a three-year programme
Year three
Modules
- Creative & Ethical Leadership
- DataLab: Generation, Analysis, Iteration
- Consumer Psychology and Emotion by Design
- Crafting Your Future: Professional Practice and Research
- Social Action Project
