De Montfort University (DMU)

MSc Advertising and Public Relations Management

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Intakes
Oct
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Duration
1 years

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De Montfort University (DMU)
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Intakes : Oct
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Duration : 1 years
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Award : De Montfort University (DMU)

Is this course for you?

Step 1 Check Entry Requirement
Degree CGPA 2.00
Step 2 Check Course Fees
Estimated fees is RM 92,880
Step 3 Check Nett Fee with Scholarship
Scholarships available: 0 Awards
Step 4 Determine Your Best Option
Compare Mass Communication courses & estimated total fee across 3 institutions with 6 awards

Entry Requirements

Fees

Registration Fee
MYR 0
Resource Fee
-
Tuition Fee (Home)
MYR 92,880
Estimated Total Fees
MYR 92,880
Other Fee
Conversion rate for fee calculation @ GBP / ( 1 GBP = MYR 5.40 )

Course Content

Semester one

Core modules

  • Enhancing Business, Management and Personal Skills (non-credit)
  • Marketing Theory and Practice
  • Social Media Strategy
  • Managing Advertising and Communications
  • Corporate Communications

Semester two

Core modules

  • Brand PR
  • Research Methods for Marketers

Two elective modules are chosen from:

  • Consumer Culture and Behaviour
  • Direct and Digital Marketing
  • Creative Brand Strategy
  • Strategic e-marketing
  • Advanced Marketing Analytics

Semester three

  • Marketing Dissertation

OR

  • Business Research Project (BRP)

Interested in

Mass Communication

from DMU, Leicester?


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