Course Content
Year 1
- Block 1: Marketing Essentials
- Block 2: Fundamentals of Advertising and Marketing Communications
- Block 3: Marketing in a Digital World
- Block 4: Regulatory, Ethical and Sustainable Communications
Year 2
- Block 1: Consumer behaviour and insight
- Block 2: Brand Strategy and Management
- Block 3: Digital Marketing and Media
- Block 4: Public Relations
Year 3
- Block 1: Market Analysis and Strategy
- Block 2: Contemporary Issues in Advertising and Public Relations
- Block 3: Advertising and Campaign Planning or Social Media and Influencer Marketing
- Block 4: Marketing Dissertation or Brand Portfolio
