Course Content
Year 1
- Block 1: Fundamentals of Organisations and Markets in a Global Context
- Block 2: Principles of Marketing
- Block 3: Decision Making for Marketing
- Block 4: Marketing in Action: Social, Environmental and Digital Impact
Year 2
- Block 1: Brand Management
- Block 2: Customer Insight: Consumer Behaviour and Research
- Block 3: Integrated Marketing Communications
- Block 4: Contemporary Issues in Marketing
Year 3
- Block 1: Marketing Strategy and Analytics
- Block 2: Engagement Marketing: Communities, Content and Creativity
- Block 3: Critical Perspectives in Marketing OR Marketing Innovation
- Block 4: Brand Portfolio OR Dissertation
