Course Content
Year 1
- Block 1: Foundations of Global Business in the Digital Age
- Block 2: Marketing: Theory and Practice
- Block 3: Essential Business Intelligence and Financial Decision Making
- Block 4: Entrepreneurship and Business Ventures
Year 2
- Block 1: Contemporary Issues in Strategic Marketing
- Block 2: Brands and Consumer Behaviour
- Block 3: Marketing Practice and Industry Insights
- Block 4: Business Ethics and Social Responsibility
Year 3
- Block 1: Marketing, Society and Global Impact
- Block 2: Choose one from the below: Digital Marketing for Business Managers, Crisis and Business Continuity Management
- Block 3: Choose one from the below: Managing Customer Relationships, Creative Leadership and Business Thinking
- Block 4: Choose one from the below: Marketing Consultancy Project, Marketing Dissertation
