Curtin University Malaysia

Bachelor of Commerce (Marketing and Tourism and Hospitality)

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Intakes
Feb Jul
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Duration
3 years

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MQA Status
Accredited
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Internship
Internship available
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Award
Curtin University
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Intakes : Feb Jul
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Duration : 3 years
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MQA Status : Accredited
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Internship : Internship available
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Award : Curtin University

Is this course for you?

Step 1 Check Entry Requirement
A-Level DDE UEC 5 B5 Diploma CGPA 2.0 STPM 2C+ 1C Foundation CGPA 2.0 CPU Avg. 55% IB Diploma 24 SACE/WACE ATAR 70
Step 2 Check Course Fees
Estimated fees is RM 67,200
Step 3 Check Nett Fee with Scholarship
Scholarships available: 3 Awards
Step 4 Determine Your Best Option
Compare Hospitality and Tourism Management courses & estimated total fee across 3 institutions with 13 awards

Entry Requirements

Fees

Registration Fee
MYR 0
Resource Fee
-
Tuition Fee (Home)
MYR 67,200
Estimated Total Fees
MYR 67,200

Awards & Scholarships

Course Content

YEAR 1 SEMESTER 1

  • Markets and Legal Frameworks
  • Communication, Culture and Indigenous Perspectives in Business
  • Strategic Career Design
  • Financial Decision Making

YEAR 1 SEMESTER 2

  • Analytics for Decision Making
  • Discovering Marketing
  • Principles of Tourism, Hospitality and Events
  • ELECTIVE (Select any unit offered from Faculty of Business)

YEAR 2 SEMESTER 3

  • Sustainable Event Development
  • Marketing of Tourism, Hospitality and Events
  • Marketing Across Borders
  • Consumer Behaviour(Pre-requisite: Marketing Across Borders)

YEAR 2 SEMESTER 4

  • Marketing Research(Pre-requisite(s) : Consumer Behaviour)
  • Managing Social Media Platforms
  • Hospitality Experience
  • Digital Marketing Strategy

YEAR 3 SEMESTER 5

  • Services Marketing(Pre-requisite(s) : Marketing Research)
  • Retailing and E-Commerce
  • Hospitality Management(Pre-requisite: Hospitality Experience)
  • Contemporary Issues in Tourism Management(Pre-requisite: Principles of Tourism, Hospitality and Events)

YEAR 3 SEMESTER 6

  • Event Management
  • Managing Tourism Destinations(Pre-requisite(s) : Principles of Tourism, Hospitality and Events)
  • Corporate Marketing Strategy(Pre-requisite: Services Marketing)
  • Enhancing Your Business Mind OR Business Internship(Pre-requisite(s) : Completion of second year of course (400 Credit): Students should be in their last year of study for their course.)

Interested in

Hospitality and Tourism Management

from Curtin, Miri?


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