Course Content
YEAR 1 SEMESTER 1
- Markets and Legal Frameworks
- Communication, Culture and Indigenous Perspectives in Business
- Strategic Career Design
- Financial Decision Making
YEAR 1 SEMESTER 2
- Analytics for Decision Making
- Discovering Marketing
- Principles of Tourism, Hospitality and Events
- ELECTIVE (Select any unit offered from Faculty of Business)
YEAR 2 SEMESTER 3
- Sustainable Event Development
- Marketing of Tourism, Hospitality and Events
- Marketing Across Borders
- Consumer Behaviour(Pre-requisite: Marketing Across Borders)
YEAR 2 SEMESTER 4
- Marketing Research(Pre-requisite(s) : Consumer Behaviour)
- Managing Social Media Platforms
- Hospitality Experience
- Digital Marketing Strategy
YEAR 3 SEMESTER 5
- Services Marketing(Pre-requisite(s) : Marketing Research)
- Retailing and E-Commerce
- Hospitality Management(Pre-requisite: Hospitality Experience)
- Contemporary Issues in Tourism Management(Pre-requisite: Principles of Tourism, Hospitality and Events)
YEAR 3 SEMESTER 6
- Event Management
- Managing Tourism Destinations(Pre-requisite(s) : Principles of Tourism, Hospitality and Events)
- Corporate Marketing Strategy(Pre-requisite: Services Marketing)
- Enhancing Your Business Mind OR Business Internship(Pre-requisite(s) : Completion of second year of course (400 Credit): Students should be in their last year of study for their course.)
