Course Content
YEAR 1
Introduction to Business Economics
Principles of Management
Elements of Accounting
Foundation Of Marketing
Essentials of Business Communications
Principles of Finance
Organizational Behaviour
Business Statistics
English For Specific Academic Purposes
Malaysian Studies
YEAR 2
Business Ethics
Consumer Behaviour
Marketing Planning and Management
Business Law
Sales Management
Operations Management
Promotional Strategy
Business Research Methods
Moral Studies /Islamic Studies
English for Professional Purposes
YEAR 3
International Business
Strategic Management
Knowledge Management
Marketing Research
Entrepreneurship
Human Resource Management
Internet Marketing
Managerial Economics
Industrial Training
Management Information System
International Marketing
Service Marketing and Management
Project
YEAR 1
Bahasa Malaysia A; OR
Bahasa Malaysia B OR
Elective: (Choose TWO only )
i) Sociological Perspectives
ii) General Psychology
iii) Introduction to History
iv) Critical Thinking
v) Introduction to Communication
YEAR 2
Elective: (Choose ONE only )
i)Sociological Perspectives
ii)General Psychology
iii)Introduction to History
iv)Critical Thinking
v)Introduction to Communication
YEAR 3
Elective (Choose TWO)
i. Customer Relationship Mgmt
ii. Marketing Communications
iii. Financial Services Marketing
iv. Total Quality Management
Elective: (Choose ONE only )
i)Sociological Perspectives
ii)General Psychology
iii)Introduction to History
iv)Critical Thinking
v)Introduction to Communication
Elective (Choose ONE)
i. Customer Relationship Mgmt
ii. Marketing Communications
iii. Financial Services Marketing
iv. Total Quality Management
