Course Content
YEAR 1
Introduction to Business Economics
Principles of Management
Elements of Accounting
Foundation of Marketing
Essentials of Business Communications
Principles of Finance
Organizational Behavior
Business Statistics
Entrepreneurship
Operation Management
Customer Relationship Management
Sustainable Supple Chain Management
YEAR 2
Marketing Planning & Management
Business Ethics
Consumer Behaviour
International Business
Digital Marketing
Retail Management
Sales Management
Business and Cyber Law
International Marketing
Managerial Economics
Business Research Methods
Human Resource Management
Financial Services Marketing
Project Management
YEAR 3
Marketing Research
Integrated Marketing Communication
Strategic Management
Management Information System
Service Marketing & Management
Project
Seminar in Marketing
Business Analytics
Industrial Training
