Course Content
Year 1
Introduction to Human Communication
Film Appreciation
Public Speaking
Introduction to Psychology
Survey of World Religion
Principles of Sociology
Principles of Advertising
English 1
Computer Application and IT
Elective 1
Elective 2
Year 2
Organisational Behaviour
Basic Mathematics
Intercultural Communication
Communication Theory
Media and Society
Communication Research Methods
English 2
Elective 3
Elective 4
Year 3
Marketing and Business Performance
Advertising and Beyond
Essentials of Global Marketing
Essentials of Advertising and Marketing Communication
Media Ethics and Diversity
The Digital Audience
Digital Media Literacy I
Elective 5
Elective 6
Year 4
Business and Professional Ethics
Visual Communication
Digital Media Literacy II
Digital Media and Freedom of Expression
Search Engine and Research Strategy
Social Media Campaign
Digital Audience Analysis
Internship
Elective Subjects
Chemistry and Society
Introduction to Environmental Studies
Introduction to Macroeconomics
US History to 1877
Public Relations
Introduction to Philosophy
MOHE compulsory General Studies subjects
For Local Students
- Appreciation of Ethics and Civilisation
- Philosophy and Current Issues
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Skills for Higher Education
- Community Service for Planetary Health
- Integrity & Anti-Corruption
- Entrepreneurial Mindset and Skills
For International Students
- Appreciation of Ethics and Civilisation
- Malay Language for Communication 2
- Skills for Higher Education
- Community Service for Planetary Health
- Integrity & Anti-Corruption
- Entrepreneurial Mindset and Skills
