Course Content
General Courses
- English for Business
- Hubungan Etnik
- Tamadun Islam & Tamadun Asia
- Islam & Civil Society I/ Moral & Civil Society I
- Islam & Civil Society II/ Moral & Civil Society II
Common Core Courses
- Personal Financial Management
- Financial & Managerial Accounting
- Economics
- Energy Management & Sustainability
- Public Speaking Skills
- E-Business
- Entrepreneurship
- Principles of Finance
- Malaysian Commercial Law
- Principles of Marketing
- Communication Essentials
- Principles of Management
- Introduction to International Business
- Organisational Behaviour
- Operation Management
- Human Resource Management
- Business Research
- Strategic Management
- Business Mathematics
Discipline Core Courses
- Business Ethics
- Marketing Plan
- Issues in Marketing
- Product and Brand Management
- Service Marketing
- Digital Marketing
- Sales Management
- Strategic Marketing
Elective Subjects:
- Pengantar Bimbingan & Kaunseling
- Sports & Recreation Management at Work Places
- Introduction to Social Psychology
- Consumer & Buyer Behaviour
- Retailing Management |
- Logistics and Channel Management
- Dynamics of Business Across Continents
- Integrated Marketing Communications
- Cross Cultural Management
