Course Content
Year 1
- Business Law
- Statistics and its Applications
- Fundamentals of Management
- Fundamentals of Marketing
- Microeconomics
- Organisational Behaviour
- Introductory Accounting
- Introduction to Marketing Communication
- Business Communication
- Macroeconomics
- Financial Management
Year 2
- Business Mathematics
- Sales Management
- Human Resource Management
- Internet in Practice
- Direct Marketing
- Marketing Processes
- Management Science
- Consumer Behaviour
- Business Research Methods
- Digital Marketing
- Business Information Systems
- Entrepreneurship
- Retail Management
- Co-Operative Placement 1
Year 3
- Marketing Research Project A
- Marketing Promotion
- Strategic Marketing
- Marketing Research Project B
- Strategic Management
- Services Marketing
- Current Issues in Marketing
- Co-Operative Placement 2
Year 3
Electives
- International Business
- Strategic Information Systems Management
- Strategic Brand Management
- Business Intelligence using Big Data
- Logistics and Supply Chain Management
- Business Ethics in Ethical Decision Making
For Malaysian students:
Appreciation of Ethics and Civilisations (Penghayatan Etika dan Peradaban)
Philosophy and Contemporary Issues (Falsafah dan Isu Semasa)
For international students:
Philosophy and Contemporary Issues
Communication in Bahasa Melayu 3 (Bahasa Melayu Komunikasi 3)
