Course Content
Year 1
Entrepreneurship and Ethical Practices
English for Business Communication
Financial Management
Fundamentals of Marketing
Financial Accounting for Managers
Human Capital and Organisational Behaviour
Introductory Microeconomics
Introductory Macroeconomics
Quantitative Analysis Models for Business
Understanding Management
Business Risk Management
Year 2
International Business
International Economics
Innovation Management or Social Media and Digital Marketing
Introduction to Financial Technologies
Business Information Systems
Digital Business
Data Analytics for Businesses
Global Finance
Management of Strategy
Occupational Safety and Health
Quality and Operations Management
Understanding Consumer
Year 3
Business Research Methods
Global Operations Management
International Trade and Policy
International Management
International Marketing
Issues in International Business
Legal Environment of International Business
Project Management
Strategic Management Information Systems or Business Intelligence
Supply Chain Management
International Business Research Project
Industrial Training
TWO (2) subjects should be taken from the following:
Global Operations Management
International Political Economy
Issues in International Business
International Human Resource Management
Supply Chain Management
The other ONE (1) elective subject may be taken from the above list OR any major and elective subject offered by the BBA/BBKM programmes in the Faculty
University Subjects
Character Building
Sustainable Society
Philosophy and Current Issues
Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
Bahasa Kebangsaan A
Integrity and Leadership
Co-curriculum
