Course Content
Semester one
Core modules
- Enhancing Business, Management and Personal Skills (non-credit)
- Marketing Theory and Practice
- Marketing Management Simulation
- Managing Advertising and Communications
- Marketing Research in Practice
Semester two
- Research Methods for Marketers
- Strategic Customer Engagement
Two elective modules are chosen from:
- Consumer Culture and Behaviour
- Direct and Digital Marketing
- Creative Brand Strategy
- Strategic E-marketing
- Advanced Marketing Analytics
Semester three
- Marketing Dissertation
OR
- Business Research Project (BRP)
